Enter your keyword
The core of any SEO strategy is built almost entirely around the group of keywords you choose to target.
The first order of business is to decide which groups of keywords you’ll be utilizing. In most instances, those groups will be either directly or indirectly related to the topic or niche that your website is (or will be) associated with.
Once you’ve established the individual groups of keywords you want to target, you can begin to compile a comprehensive list of top-level phrases that have each of the following characteristics:
The more people who search for the term combined with the least amount of competition associated with it, the more valuable the keyword will be with regard to gaining automatic search engine traffic.
Beyond that, you’ll want to compile lists of secondary keywords. These would still be valuable, but not to the extent that the first top-level list would be.
The main advantage of lower level keywords is the fact that you don’t have to work quite as hard to get definitive search engine recognition. And since you’ll automatically get fairly decent results position, you’ll also receive additional targeted viewer traffic.
To make up for the lack of quality in the keyword itself (in most cases that equates to fewer searches being conducted every month and therefore less competition), you need to work with a much larger quantity of lower-level keywords.
Basically, the results will be just as good as what you experience through top-level keywords. It will just take more keywords to achieve those same results.